Top 5 Beauty Retail Apps on iOS in Africa, Q3 2022

In the third quarter of 2022, the top 5 beauty retail apps on the iOS platform in Africa showcased varying performance metrics. Here’s a detailed look at their weekly downloads and active user trends based on data from Sensor Tower.

باث&بودي وركس saw a fluctuating trend in weekly downloads, starting with 1.2K in late June and ending the quarter with around 900 downloads. The highest download peak was mid-August with 1.3K downloads. The app's weekly active users followed a similar pattern, experiencing a slight dip from 5K in late June to around 4.2K by the end of September, with a notable peak in mid-August reaching approximately 5.1K users.

Mazaya Stores had a relatively stable download trend throughout the quarter. Weekly downloads hovered around the 400-500 range, peaking at 542 in mid-July and ending the quarter with 361 downloads.

Feel22-Your Beauty, Your Terms showed an inconsistent download pattern. Starting at 182 downloads in late June, the app saw a significant spike in mid-September with over 2K downloads. The quarter ended with downloads around 414.

EVA Cosmetics maintained a modest download rate, ranging from approximately 150 to 400 downloads per week. The highest download count was 391 in mid-August, and the quarter concluded with 216 downloads.

FACES Beauty – فيسز experienced a steady increase in both downloads and active users. Weekly downloads ranged from 105 in late June to 195 in mid-September, with a slight decline to 177 by the end of the quarter. Active users grew from around 750 in late June to over 1.1K by the end of September.

For more insights and detailed analytics, visit Sensor Tower.